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About

On Hitched.co.uk since 2025

Last update: March 2026

Swagger & Swoon is a specialist wedding accessories company, renowned for expertly colour-matching groomsmen ties to bridesmaid dresses, even for non-standard or challenging shades. The team is dedicated to ensuring grooms look their absolute best on their wedding day.

Products and Offering
The company offers one of the UK’s largest ranges of wedding ties, all colour-matched to bridesmaid dresses, with complimentary colour swatch packs for all Hitched couples. Its collection also includes high-quality cravats, bow ties, pocket squares and accessories, all designed to perfectly complement any wedding colour scheme. With a passion for colour, detail and exceptional service, Swagger & Swoon makes it simple for couples to find the perfect match.

Services and Expertise
Known for outstanding customer care and attention to detail, Swagger & Swoon provides a free colour-matching service to help coordinate groomsmen accessories with bridesmaid dresses and other wedding elements. Its unrivalled colour range and personalised support make it a favourite for couples seeking stylish, stress-free wedding accessories.

  • Woman-owned

Frequently asked questions

What services do you offer?

Sale of groom accessories
Design and manufacture of groom accessories
Advice service for style and image

What services do you offer?

Other (Swagger & Swoon offers colour-matched wedding ties, cravats, bow ties and pocket squares, with colour-matching swatch services and complimentary swatch packs for Hitched couples)

What is included in the wedding package?

Each package is bespoke for each couple and will include help and advice, plus free colour-matching support and complimentary swatch packs for all Hitched couples

What is the style of your suits?

Classic

How far in advance should I contact you?

Depends on the request! Standard range items can be sorted as late as 2 weeks - 1 month prior to the wedding, but preferably 6+ months before as custom items can take a lot longer!

How far in advance should I contact you?

Depends on the request! Standard range items can be sorted as late as 2 weeks - 1 month prior to the wedding, but preferably 6+ months before as custom items can take a lot longer!

Do you have an outlet section?

No

What is your main business area?

Aesthetic

Do I need to make an appointment?

No

Operating hours:

Monday to Friday - 8:30 - 4:30 Out of hours message service

What are the forms of payment?

Credit/Debit card, PayPal, Klarna

What kind of groom items do you offer?

Ties
Bow ties
Waistcoat
Cufflinks
Other (Swagger & Swoon offers colour-matched ties, cravats, bow ties, pocket squares, dog bows and other custom wedding accessories for grooms and their parties)

How do you work?

Request your swatches to find your perfect match, or send us a photo for us to suggest colours to try. Once you have the colour confirmed, you can use the swatch code to order matching accessories!

Operating hours:

Monday to Friday - 8:30 - 4:30 Out of house message service

What are the forms of payment?

Credit/Debit card, PayPal, Klarna
illustration notebook

Do you have any questions?

Reviews for Swagger & Swoon

Georgie
Georgie Sent on 15/11/2025
5 out of 5 rating

Lovely ties and great customer service

Exceptional customer service! When the sample ties didn’t match our bridesmaid dresses, George reached out proactively and helped us find the ideal colour. He also arranged a seamless return when we ordered the wrong size for the children’s ties and ensured the correct ones arrived before the wedding. We were genuinely impressed and would not have completed our order without his assistance. Would recommend
Robin
Robin Sent on 09/01/2026
5 out of 5 rating

Perfect match!

We wanted some ties and pocket squares to match the bridesmaid's dresses for our wedding. The swatches arrived promptly and we quickly found the perfect match. We ordered ties and pocket squares for all the Groomsmen / family which were absolutely perfect. Thanks again! Would definitely recommend!
Josh
Josh Sent on 02/01/2026
5 out of 5 rating

The very last minute tie situation..

As the groom I had one job to do.. get the ties. After much deliberation on what would go best with the suit, and ordering about 15 ties in the process. I settled on a fantastic "antique copper" tie from Swagger & Swoon. I then proceeded to order a following 3 ties & pocket squares for the groomsmen to complete the set. The ties are made to order and you get text updates throughout the process. They didn't have enough material at the time to fulfill the order in time for the wedding (my fault really!) but George from the S&S team offered to upgrade all 4 ties from polyester to silk - absolutely fantastic service. The ties arrived in time and I honestly couldn't be more pleased with how well the suit tie combination worked.
But for me the step up beyond all other levels came next... I actually bought the suits from a different supplier before I ever even knew about Swagger&Swoon. The jacket pockets were tact shut, to help preserve the shape of the jacket etc. Not being an everyday suit kind of guy, this was all new to me. I noticed on the S&S website that they also sold the House of Cavani Thomas suit. I asked George in a last minute email what to do with the suit pocket, to which he replied at 07:13am! With a full instructional web page on what to do next.. absolute Hero!
To top it off he sent a lovely text message wishing me the best of luck with the upcoming wedding day. All this is just ins't the service you'd expect of the purchase of a few ties. A true credit to the industry! Thanks again - Josh
K Wilson
K Wilson Sent on 12/12/2025
5 out of 5 rating

Great customer service

There wasn't enough material left on a discontinued line for a runner, a hankerchief and two ties but George immediately got back to us and asked for a photo of the groom's waistcoat and sent us half a dozen other swatches so we could find another match. A text wishing us a Happy Wedding Day was a lovely touch.
S
Sophie Sent on 05/12/2025
5 out of 5 rating

The best!!

Very helpful in sending over a fabric swatch to make sure the colour of the tie I had ordered matched my dress.
Delivery was very quick, and George followed up the make sure everything was okay.
10/10 recommend using swagger and swoon
N
Nick Sent on 25/11/2025
5 out of 5 rating

Top Quality

Although our purchases were just small, the company provided a thoroughly professional and friendly service. Not just up to supplying our products, but their after service was fantastic, including sending best wishes for the day and asking afterwards how the day went.
M
Mrs Sent on 20/11/2025
5 out of 5 rating

4th wedding order

This is the 4th wedding we have used swagger and swoon for (we have 4 sons) we can’t recommend them enough. Value for money and messaged every step of the way during the process. Even the little touch like love hearts in the package. Thanks guys 🥰
S
Samantha Sent on 03/11/2025
5 out of 5 rating

Good quality ties

Great swatch service. Great quality ties, quick delivery and packaged nicely.
R
Rhiannon Sent on 29/10/2025
5 out of 5 rating

5 star review

We ordered our wedding cravats from Swagger & Swoon, and they were absolutely amazing from start to finish. We weren’t completely sure if the colour samples matched our bridesmaids dresses, so the team kindly asked us to send a photo of the dresses. They went above and beyond to find the perfect match and they absolutely nailed it!

The quality of the cravats is beautiful, and the customer service was outstanding.

Highly recommend Swagger & Swoon to anyone!
H
Hannah Sent on 28/10/2025
5 out of 5 rating

Perfect day

We ordered ties and pocket squares for our wedding from Swagger and Swoon and the service was great. The staff were friendly and helpful and we received the items really quickly too! Great quality and great choice; we would definitely recommend.
Laura Dixon
Laura D. Sent on 24/10/2025
5 out of 5 rating

Cannot recommend enough!

We went round 20+ shops looking for the perfect ties for our wedding. Then one day we found Swagger & Swoon who offered sample orders. There were lots of options we liked so we ordered some samples and loved several of them. We made our choice and were so pleased. Everything from ordering, returns, communications was fantastic and one of the best companies I've ever ordered from for anything. The amount of customer care they provide is fantastic. We would defintley use in future for other events! Cannot recommend Swagger & Swoon Enough!
Thomas
Thomas Sent on 07/10/2025
5 out of 5 rating

Last minute decision

I was one of those that decided to change the original tie as seen swagger and swoon advert for the perfect one. I am soo glad I did as the colours matched perfectly along with the theme. Also the customer service was brilliant ensuring I had my tie in time for the wedding at no extra costs when ordering and confirming would reach me. The quality of the ties are very good.

Thank you for completing my outfit!
R
Rowan Sent on 13/09/2025
5 out of 5 rating

Good range of tie colours and fast good service

George has been very helpful and responsive. S&S has a very good range of colours which meant we could exactly match the tie colours to our scheme.
F
Francesca Sent on 08/09/2025
5 out of 5 rating

Professional

Outstanding service. After multiple samples and struggling to make a decision, George was extremely helpful! I would highly recommend. The quality of the material is lovely.
J
Jessie Sent on 05/09/2025
5 out of 5 rating

Amazing service and great Quality products

Amazing service from start to finish. They matched the bridesmaid dress perfectly. Delivered quickly and well presented . Thank you
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Meet the team

Hannah
Hannah
Owner

Hello and thank you for clicking through to find out everything about my business! I'm now in my 11th year of Swagger & Swoon, after many years in customer service, and I love it! My team and I can't wait to help you along in your journey, whether you're looking for ties, suits or matching accessories for your little ones.

Preferred suppliers

Victoria’s Bridal Boutique
5.0 out of 5 rating , 102 reviews
· Bridalwear Shops

Map

Cropthorne, Pershore, WR10 Wr10 3NE Pershore (Worcestershire)

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