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Weddings

About

Willow & Maw is a floral design studio based in London, run by me, Lucy Maw.

Our style is natural, a little wild, and always beautiful — we love using delicate, seasonal blooms, sourced from local growers. Whether you're planning a big wedding or a small ceremony, we’re here to create the flowers that feel right for you. From a single bouquet to a full venue transformation, I will work closely with you to bring your vision to life.

You might already know exactly what you want, or maybe you're not sure where to start — either way, with years of experience and a real love for flowers I will guide you through it all in a friendly, collaborative way. We'll help shape your ideas into something beautiful and work within your budget, delivering everything seamlessly or setting it all up at your venue on the day.

We care about where our flowers come from, so we keep things as local and low-impact as we can. We support British flower growers, don't use floral foam (it's single-use plastic), and use sustainable materials behind the scenes.

We work from a studio on Bermondsey street and also a flower shop on Regent Street where you can come in to see us.

  • Woman-owned
illustration popular

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Frequently asked questions

What services do you offer?

Bridal bouquet
Ceremony decor
Venue floral decor
Preservation of bridal bouquet
Wedding accessories/decorations
Car decor
Buttonholes
Flower head-dress

What is included in the wedding package?

Every wedding is unique and so we suggest an initial consultation with Lucy as a starting point. We'll discuss your thoughts and ideas for the flowers, enabling us to put together a focused quote

How far in advance should I contact you?

As early as works within your organising schedule. Ideally around a year ahead but we are always happy to work on a short notice wedding if we have your date available

Do you design personalised bridal bouquets?

Yes

Can you travel?

Yes, uK

Is there a charge for traveling?

No

What is the charge for national mailing?

N/A

Do you have an advice service?

No

Does the advice service have a surcharge?

No

Operating hours:

9-5 Monday to Friday for usual studio hours as we are often out at venues at the weekends

What are the forms of payment?

Bank Transfer or via a payment link we can email through

Reviews for Willow & Maw

M
Mohamed Sent on 29/09/2025
5 out of 5 rating

Very happy with the experience

We couldn’t be happier with our experience! The florist created the most beautiful framed piece using my wife’s wedding bouquet and our wedding invitation. From the very beginning, they were incredibly responsive and made the whole process so easy. The quality of the finished frame is absolutely stunning.
This isn’t just a bouquet preservation; it’s a piece of art that captures one of the most special moments of our lives.I can’t recommend them enough if you want a keepsake that will last a lifetime, this is the place to go!
C
Claire Sent on 19/05/2025
5 out of 5 rating

Beautiful wedding flowers

We had the absolute joy of working with Willow & Maw for our November wedding in London, and I honestly can't recommend her enough. From the very beginning, Lucy truly listened to my ideas and dreams, and somehow managed to bring them to life even more beautifully than I imagined. She offered expert guidance throughout, giving us thoughtful options and suggestions while always being flexible and understanding.
Lucy made the whole process so easy and enjoyable. The flowers on the day were absolutely stunning and made everything feel so special. One of the loveliest touches was that our guests were able to take home the table flowers as beautiful bouquets, which they were thrilled about!
Thank you, Lucy, for your incredible work and for being such a calm and creative presence throughout.
H
Henrietta Sent on 23/04/2025
5 out of 5 rating

The perfect wedding florist!

I cannot recommend Lucy and her team more. It was an absolute pleasure to work with them for our wedding. The flowers were stunning and they could not have been more helpful/communicative in the lead up and on the prep day. I actually welled up when she showed me the bouquet.. it was exactly what I had pictured! She uses really sustainable practises which was a big plus too.
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285 Regent Street W1B 2HQ London Bridge (East Central London)

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