Finding the perfect wedding dress is a tricky task - but the sheer number of fantastic wedding dress shops in London means you’re guaranteed to find the dress of your dreams.
From flagship designer stores to independent boutiques, from timeless classics to contemporary couture, and whatever your budget, there’s something for every bride.
If you’re after a beaded Jenny Packham gown that would make Kate Middleton envious to a vintage-inspired number, here’s your shopping hit list.
Meet the very best wedding dress shops in London.
The Wedding Club, Knightsbridge & South Kensington
Images: The Wedding Club; Carolina Herrera
For The Bride Who… Wants to Choose from the Best
With a stunning flagship store in Knightsbridge as well as a luxury boho store in South Kensington, The Wedding Club tops the list when it comes to variety. Stocking iconic luxury bridal brands like Zuhair Murad, Carolina Herrera, Naeem Khan and Reem Acra, it’s the place to be for any bride seeking glamour and sophistication. Additionally, when you find your dream dress, you will be invited to join The Club, a bridal loyalty program offering discounts and privileges from a variety of bridal brands. Both stores are appointment only.
Key brands: Berta, J’Aton, Pronovias, Bliss Monique Lhuillier
Prices from: £1,000
READ MORE: 43 of the Biggest Mistakes Brides Make When Choosing a Wedding Dress
Blackburn Bridal Couture, Lewisham
Images: Blackburn Bridal; Claire Pettibone
For The Bride Who… Has a Romantic, Bohemian Style
Blackburn Bridal Couture is perfect for the modern boho bride and anyone who wants to look effortlessly chic on their special day. The team at Blackburn have a passionate approach to helping you find The Dress, and the range of designers they stock – including their own brand – is enviable. The store is appointment only.
Key brands: Claire Pettibone, Anna Campbell, Alexandra Grecco, Theia, Blackburn Couture.
Prices from: £1,300
READ MORE: How to Measure Yourself for a Wedding Dress
Mirror Mirror, Islington
Images: Vicki Couchman Photography; Eliza Jane Howells
For The Bride Who… Wants a Dress That’s True to Her
Mirror Mirror Couture’s pursuit of creating wedding dresses that are fresh and current without compromising quality or fit has been almost 30 years in the making. That’s 30 years of knowledge, skill and expertise that won’t let you down in the run up to your big day. Their Mirror Mirror boutique stocks numerous other brands in addition to their own, and are dedicated to personalising each dress to the bride’s specifications. Book an appointment online for to visit their flagship store.
Key brands: Mirror Mirror Couture, La Sposa, Yolan Cris, Pronovias
Prices from: £1,650
READ MORE: Everything You Need to Know About Wedding Dress Alterations and Fittings
The Wedding Gallery, Marylebone
Images: The Wedding Gallery; Elie Saab
For The Bride Who… Wants The Most Exclusive Brands
The world’s first wedding department store is unrivalled in its list of must-have designers. Some of the biggest names in bridalwear, including Vera Wang who’ll you find exclusively at The Wedding Gallery in London, offer capsule collections here for you to browse and try on. It’s appointment only, but for a £30 dedicated styling appointment you can access brands not available elsewhere, plus the expertise of their team. If you want to get your entire bridal look in one place, this is it.
Key brands: Vera Wang, Elie Saab, Oscar De La Renta, Amanda Wakeley, J’Aton Couture, Needle & Thread
Prices from: £1,000 for pre-loved Brides Do Good dresses
READ MORE: The Secret to Finding the Right Dress for Your Body Shape
Luella’s Bridal, Wimbledon
Images: Luella's Bridal; Limor Rosen
For The Bride Who… Wants a Carefully Curated Look
Luella’s is for free spirits: the boutique store stocks a wide range of bohemian and classic wedding dresses handpicked by the team for their originality. From relaxed, understated gowns to more intricate beaded and lace numbers, you’re bound to find your perfect dress here. The store – which is appointment only – also stocks shoes and accessories, so you can build your entire bridal look with minimal hassle.
Key brands: Luella’s Bridal, Bo & Luca, Sally Eagle, Galina Couture, Limor Rosen
Prices from: £2,000 for made to order dresses and £500 for sample dresses.
Ian Stuart’s The Blewcoat, Westminster
Images: The Blewcoat
For The Bride Who… Is All about the Drama
The Blewcoat, Ian Stuart’s flagship store, is home to the renowned designer’s exclusive designer wedding dress collection. The stunning architecture of the store itself is reflective of the dresses it displays: bold, striking and unfailingly dramatic. You’ll recognise Ian from the Channel 4 series The Posh Frock Shop, which will give a behind-the-scenes look into the inner workings of the designer, his brand and the Blewcoat. If you want to get your own screen-worthy gown, book an appointment with the man himself.
Key brands: Ian Stuart and selected accessories for men and women.
Prices from: £2,400
READ MORE: Gok Wan Reveals His Wedding Dress Shopping Advice
Sassi Holford, South Kensington
Images: Sassi Holford
For The Bride Who… Wants the Royal Treatment
Sassi Holford’s stunning designs manage to be simultaneously classic and fresh, perfect for the bride who wants an elegant dress with a contemporary twist. Every dress is handmade in her Somerset studio and features her famous cut and fit to create the most flattering of wedding gowns. She also has the royal seal of approval – Autumn Kelly wore one of her designs to marry Peter Phillips. With over 35 years of experience in couture dress making behind her, Sassi knows how to create dress than will stun your guests.
Key brands: Sassi Holford
Prices from: £2,000
David Fielden, South Kensington
Images: David Fielden
For The Bride Who… Seeks Drama and Romance
David Fielden’s flagship Fulham Road store, much like his designs, oozes modern romance. The renowned designer is a favourite with celebrities including Bette Midler, Julia Roberts and Kate Moss. His bridal dresses, while always elegant and polished, have an exciting contemporary edge that’s perfect for the 21st century bride.
Key brands: David Fielden
Prices from: £1,800
READ MORE: Amazing Wedding Dresses for Petite Brides
Amanda Wakeley, South Kensington
Images: Amanda Wakeley
For The Bride Who… Exudes Easy Glamour
Another favourite with women known for their impeccable taste – including Lady Diana Spencer, Queen Rania of Jordan and Angelina Jolie – Amanda Wakeley’s flagship London boutique is as glamourous and serene as you would expect. Her clean, understated styles will be ideal for any bride who wants an air of timeless elegance.
Key brands: Amanda Wakeley
Prices from: £1,795
READ MORE: 16 Black Wedding Dresses for Untraditional Brides
Savin London, Greenwich
Images: Savin London
For The Bride Who… Wants to Turn Heads
Choosing your wedding dress at the Savin London boutique is a luxury experience. You have your pick of the brand’s unique and striking range of bridalwear, and a hands-on team for all your questions and requests. The brand specialises in bold, intricate designs, and whatever you choose is bound to be truly one-of-a-kind.
Key brands: Savin London
Prices from: £1,350
READ MORE: The Wedding Dress Trends You Need to Know About
Katya Katya, Chelsea
Images: Katya Katya
For The Bride Who… Wants a Personalised Experience
Katya Katya wants you to have exactly what you want, how you want it. The brand encourage their brides to be creative in making a gown truly theirs and adding a personal touch to Katya Katya’s mix of modern and vintage styles. The materials here sing: French laces, Italian silks and handbeaded embellishment using Swarovski gems. If you need your gown made within 6-8 weeks, they can accommodate this, but for brides looking for a fantastic deal, there’s discount of 10% if your gown is ordered more than 10 months ahead of your wedding day.
Key brands: Katya Katya
Prices from: £3,500
Temperley Bridal, Notting Hill
Images: Temperley London
For The Bride Who… Wants to Feel a Million Bucks
Temperley London’s bridal collection is a treat for the eyes. Oozing style and decadence, the luxury brand’s Notting Hill store is a must-visit for the bride who wants the very best. The designs are ethereal and romantic, and primarily inspired by a nostalgia for the past eras of Old Hollywood glamour and film-noir icons. The intricate details – beads, crystals, sequins and lace – are hand applied, ensuring each dress that is a work of art itself.
Key brands: Temperley Bridal.
Prices from: £2,500
READ MORE: The Best Beaded Wedding Dresses
Morgan Davies Bridal, Clerkenwell
Images: Jesus Peiro; Tarik Ediz White
For The Bride Who… Wants a Little Bit of Guidance
Morgan Davies Bridal boasts a number of dedicated teams – from bridal consultants to a fitting team – to help you every step of the way to choosing your perfect dress. Their boutique store is both stylish and welcoming and, in addition to wedding dresses, also offer a range of tiaras, veils, jewellery and shapewear. They also stock more than twenty designers, and are appointment only.
Key brands: Modeca, Tarik Ediz White, Eliza Jane Howell, Jesus Peiro
Prices from: £1,700
READ MORE: Amazing Wedding Dresses with Capes
Jenny Packham, Mayfair
Images: Jenny Packham
For The Bride Who… Wants Iconic British Elegance
A truly iconic designer, Jenny Packham counts The Duchess of Cambridge as one of her most loyal clients. Her gowns and separates are effortlessly elegant and chic, ranging from ethereal to all-out glamour. And if you’re looking for something a little different, a Jenny Packham jumpsuit is the way to go! The flagship store is appointment-only for brides.
Key brands: Jenny Packham, Jenny Packham Jewellery and Jenny Packham Fine Jewellery.
Prices from: £2,300
READ MORE: Wedding Jumpsuits Stylish Brides Will Love
Candy Anthony, South Bank
Images: Lisa Jane Phototgraphy; Candy Anthony
For The Bride Who… Wants Vintage Charm
Candy Anthony specialises exclusively in tea length, cocktail style and vintage inspired dresses, influenced by the fashion of the 1950s and 60s. The designer’s collection pays homage to the Old Hollywood glamour of icons such as Audrey Hepburn, Grace Kelly and Jackie Kennedy. All the gowns are individually designed by Candy herself, and are perfect for any bride who emboides that vintage spirit.
Key brands: Candy Anthony gowns, shoes, accessories and headwear
Prices from: £995
Suzanne Neville, Knightsbridge
Images: Juliet McKee Photography; Suzanne Neville
For The Bride Who… Is All about the Classics
Suzanne Neville’s designs are for the bride who wants a dress that has both classic and unique elements. The boutique offers a range of styles, silhouettes and cuts in the designer’s typical soft, romantic style. A the forefront of British design, Suzanne has dressed everyone from A-listers to discerning brides. If you’re after a beautifully constructed dress that can be handed down the generations, Suzanne Neville is a perfect choice.
Key brands: Suzanne Neville
Prices from: £2,000
READ MORE: 23 Dresses With Amazing Backs
David’s Bridal, Stratford
Images: David's Bridal; White by Vera Wang
For The Bride Who… Wants a Tough Task Made Easy
David’s Bridal, which stocks big names such as Zac Posen and Vera Wang in addition to their own brand, makes choosing your dress an enjoyable experience. With highly trained consultants on hand with iPads to show you which of their styles will suit your theme, budget and figure, they’ve truly simplified the whole process of choosing your dress – leaving you with the fun part of trying them all on. Additionally, David Bridal’s is committed to size inclusivity so there’s a choice for every bride. You can also pick up your bridesmaids, flower girls and the mother of the bride dresses here too.
Key brands: White by Vera Wang, Zac Posen, David’s Bridal Collection, Galina
Prices from: £225
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Charlie Brear, Queen’s Park
Images: Charlie Brear
For The Bride Who… Knows Her Cult Brands
Any bride with a passion for contemporary, understated styles and dramatic silhouettes will be spoilt for choice with Charlie Brear’s bridal creations. The former stylist turned her hand to selling one-off pieces of bridalwear in 2005 and since then has gained a cult following as a global brand synonymous with luxury and originality. Her designs are simple yet stunning, suiting both the romance of a wedding and the personality of each individual bride.
Key brands: Charlie Brear
Prices from: £1,300
READ MORE: Wedding Dresses for Mature Brides
Halfpenny London, Bloomsbury
Images: Halfpenny London
For The Bride Who… Is Effortlessly Cool
Kate Halfpenny’s bridal label is refreshingly intimate in its approach to crafting wedding dresses – each dress is made to suit the bodies, the style and the lifestyles of each individual bride. Counting icons like Kate Moss and Erin O’Connor as close friends and clients, Kate’s designs have a certain coolness and confidence to them. Whether it’s a dress, a crop top with a skirt, or a matching fur coat you’re looking for, Halfpenny London does quality and luxury. Visits to the boutique are by appointment only.
Key brands: Halfpenny London.
Prices from: £1,500 for the Halfpenny London Collection, £3,750 for the made to measure collection and £7,500 for couture gowns
READ MORE: How to Break in Your Wedding Shoes
The Mews Bridal, Notting Hill
Images: The Mews Bridal
For The Bride Who… Embodies Parisian-chic
The Mews Bridal stocks an impressive collection of wedding-wear by leading French bridal couture designers. Timeless and intricate, the dresses are made using high quality fabrics, including lace, silk crepe and tulle. This is bridal with a high fashion edge; any bride with a unique sartorial style should start their dress search here. Book an appointment for a visit via their website.
Key brands: Rime Arodaky, Laure de Sagazan, and Margaux Tardits.
Prices from: £1,500
If your budget is tight, then don't forget to check out or seelction of wedding dresses under £100, wedding dresses under £500 and wedding dresses under £1,000 to help you find your dream design.