This year sees the return of the traditional wedding dress motif: the bow. Now it's in new and re-imagined forms that will instantly steal your heart.
Prepare to be swept away by its presence, be it as a simple detail tying the bridal silhouette neatly at the waist or as something a little more contemporary and big at the back (or front!).
READ MORE: 17 Wedding Dress Trends You Need to Know About
Perfect for the classic, ladylike bride who is searching for that traditional - but girlish - twist to her wedding dress. The bow is big brides - and it's back.
We've pulled together 17 of the best gowns with bows for you to fall in love with below.
Jesus Peiro - Style 7019
Jesus Peiro's Mikado halter neck wedding gown is an ideal example of the contemporary revision of the traditional bow.
Paired with clean, sculpting lines and an almost oriental-inspired high neck, the beautiful, slightly structured larger bow is the final flourishing touch to this show-stopping gown.
Catherine Deane - Harley
Bridal designer, Catherine Deane proves that the bow isn't just for the classic, more traditional bride. With Harley's pale champagne beaded lace and enchanting oyster French silk tulle overlay, it's just begging to be worn at a fairy tale woodland venue.
We love the originality of Harley's chiffon knot bows at the shoulder, a unique way of bringing a playful, girlish edge to the dress' overall style.
Truly by Zac Posen at David's Bridal - Style ZP341718
Teaming Old Hollywood glamour with a beautifully structured bow at the back, this duchesse satin mermaid gown has the WOW-factor.
The structured sweetheart bodice works in perfect harmony with its more playful details, including the trailing buttons and grand, stand-out bow. Surprise your guests as you take to the aisle in this beauty - they'll just love it!
Lusan Mandongus - Beta
With Lusan Mandongus' key silhouette being the classic mermaid for the 2017 collection, Beta stays true to form and provides a fabulously flowing shape which the small, delicate bow detail at the waist sits prettily against.
This exquisite bow belt effortlessly separates the designer's use of two contrasting materials and helps cinch in the waist at the most flattering point.
READ MORE: Fishtail Wedding Dresses: 17 Seriously Stunning Styles for Fashionable Brides
Immaculada Garcia - Chie
We just love the structure and chic silhouette of this bridal gown by Immaculada Garcia. Not only does it feature one bow, but three!
The first sits in all its glory at the front and the other two at the back. With its unusual fringed edging and hi-low hemline, the designer's use of silk organza bows appear far from girly, but more contemporary and fresh! Perfect for the 2017 modern bride.
Katya Katya Shehurina - Ariel
If you're a bohemian bride with a love for lace, Katya Katya Shehurina's Ariel gown will end up sitting pretty at the top of your bridal wish list.
Mimicking a two-piece wedding gown with its high lace neck, sweeping silhouette that elegantly comes in at all the right places and long, flowing bow tying everything together, Ariel is definitely a winner in our book.
Annasul Y. - Columbine
If you're looking for a romantic gown with a subtle nod to this season's bow trend, then Annasul Y's Columbine gown is your answer.
We love the vintage vibe that this lace gown encapsulates with its sensual sweetheart neckline, mermaid silhouette and enchanting bow belt detail. It's the ideal option for that traditional-meets-vintage bride.
Naomi Neoh - Ginko
Naomi Neoh's Ginko gown offers brides that dreamy fairy tale A-line gown with princess proportions, all with a fabulous bow-twist at the back.
Part of the designer's Summer's Eve collection, its simple elegance, soft strapless design and detailed waist are effortlessly romantic in its style and presence.
Maggie Sottero - Lindsey Marie
For a subtle, more relaxed nod to the bow trend that's sweeping us off our feet this SS17, discover Maggie Sottero's Lindsey Marie design.
You'll love the style's cascading lace appliqué, sweet cap sleeves, simple jewel neckline and tulle A-line skirt. Its details are also on-point with covered buttons, godets in the skirt that give that added flare and movement and, of course, the grosgrain belt that can be tied into a bow at the waist.
See more from Maggie Sottero
Jesus Peiro - Style 7011
Jesus Peiro's 2017 Mirtilli Collection is something you'll instantly become besotted with, as is this strapless wedding gown with illusion top.
Showcasing a flirty, fun deep neckline at the back, this gown hurtles to the top of our bow dress wishlist with it's sumptuous, jauntily tied bow at the front. We can't get enough of this beauty's clean, simple lines and modern approach to the A-line silhouette.
Immaculada Garcia - Ayami
If you're looking for that gown with a show-stopping back, enter Ayami. The open back is finished off with a bow-flourish that effortlessly draws the eye to the waist.
This unusual design flaunts a subtle hi-low hemline, beautifully tailored silk gazar A-line skirt, boat neckline and rope belt with gold buckle.
LM by Lusan Mandongus - Style LM3024B
We love this ethereal design with its lace detailing and illusion top, perfect for brides-to-be who want to avoid a strapless look but still show a little skin.
This style's waist bow detailing beautifully blends in with the rest of the design, offering that touch of texture and detail to the dress as a whole.
Cosmobella - Style 7851
How incredible is this design from bridal label, Cosmobella.
We can't get enough of its fabulous lace detail illusion top, flowing skirt (that promises that dreamed-of movement as you take to the aisle) and, of course, that classic bow detail cinching in the waist. Looking for that showstopping gown? You've found it.
Mikaella - Style 2083
For a more simplistic approach to the bow trend, why not opt for this amazing gown by Mikaella bridal? With its guipure lace cap sleeves and inserts, keyhole back and contemporary jewel neckline, the integration of the simple, neat bow crêpe belt is the ideal way to tie the entire look together. Just right for the no-fuss bride.
Sweetheart Gowns - Style 6173
We love the simplicity of this beautiful self-tie backless ball gown. It's a great way to bring in a hint of the bow trend without over doing it. The ties at the back of the dress can be easily drawn into pretty bow-like motifs, mirroring the small, neat bow at the waist.
Gemy Maalouf - Style 4854
Want to cause a stir as you take to the aisle? Go big with your bow! Forget subtle and opt for this gown's amazing over-sized bow that adds instant glamour and drama to your big day ensemble. We love how the proportions of the bow balance out the billowing princess skirt.
Justin Alexander - Style 8877
Say hello to this gorgeous silk dupion ball gown with Sabrina neckline by Justin Alexander.
With its cathedral length train and natural waist, the added details of small, modern bow closures at the back proves to be an amazing way to finish this dress off with a flourish.
See more from Justin Alexander
If you love this trend then don't miss our edit of the best wedding dress trends for 2017 and 2018 brides.