Expert Tips on How to Look Amazing in Your Wedding Photos

We talk to the experts as they explain how you can ensure you are picture perfect on your wedding day


Your wedding album is a souvenir that lasts a lifetime, so it pays to make sure you can look back on your photos fondly for years to come.

Whether you’re naturally photogenic, or chronically camera shy, we asked the experts to reveal their tips on looking amazing in your wedding photographs (and learning how to love the camera — even just for the day).

Fairfield Photographic

Image credit: Fairfield Photographic

Practise Makes Perfect

“Generally, as a couple, you don’t take any photos of the two of you together. So find a mirror and try different poses, until you see something that you can recreate easily,” suggests Alex Harrison of Fairfield Photographic. “I insist on a pre-wedding photo shoot to suggest simple ways to stand, as that makes you feel more relaxed.”

Say Cheese!

“If you’re not comfortable on the day, this will definitely show in your photos,” says hair stylist and Breakthrough Award winner, Camilla Collins. “Make sure you choose a style you’re 100% happy with. I’d definitely advise a hair trial beforehand with make-up so you can see the full effect.”

Camilla Collins

Hair styled by Camilla Collins

Accentuate the Positive

“Everybody has a part of their body that they dislike, so I accentuate their best features,” says celebrity make-up artist, Jo Freeman. “Contouring also works wonders on certain areas to really minimise their appearance. There are lots of tricks of the trade to help people love features they previously disliked.”

Ditch the Fake Tan

“Fake tans are strange when they’re photographed,” says Alex. “It becomes solid colour. It really affects black and white photos because the skin looks completely different to everybody else, especially the groom. We’re also in a country that generally doesn’t have great weather, so afterwards I’ll boost the colour to improve the photos — but if the bride has already changed her skin tone, she’ll end up looking orange.”

More Make-up

“The camera tones down make-up by about 50%,” Jo explains, “so you need to wear more than usual, even for a natural look. It’s important to define the eyes as very natural make-up can make them disappear or look as though you’re tired. Also, ensure there’s enough colour on the cheeks to stop you from looking washed out.”

Make up by Jo Freeman

Simple SolutionsJo Freeman

“A generous helping of backcombing from a good hairstylist can make you hair look twice as thick, particularly in photos,” says Camilla. “Hair pieces are an extra thing to worry about so I try to avoid them unless necessary. And definitely consult your stylist before having extensions put in as it can really hinder what can be done with your hair.”

Stand Slim

“Posture makes a huge difference to the way you look, even just standing up straight,” says Alex. “Turn slightly to the camera, not straight on as it makes your body look wider than it is. One hand on your hips makes your waist look smaller, and don’t squash your arms in to your sides, hold them slightly away. Tilt your head back slightly if you’re worried about a double chin.”

Fairfield Photographic

Image credit: Fairfield Photographic

Don’t Vanish in Black and White

“Anything too subtle will disappear in black and white photos so it’s important to contour cheeks and define your eyes,” says Jo. “But a dark lipstick can look quite harsh so it’s usually best to stick to a gloss which will look more flattering.”

Fairfield Photographic

Image credit: Fairfield Photographic

Structure has Staying Power

“If you tend to fiddle with your hair, try to find a style where there are no loose ends so you won’t ruin your hairstyle for the photos,” says Camilla. “But don’t overdo the hairspray either; it can make hair look sticky, greasy and a bit wiry.”

Pass on the Powder

Avoid photo shine with a mattifying primer, says Jo. “I love Matte by MAC, which is suitable for under and over makeup and comes in a small lightweight tube. It’s a fab alternative to powder because you can reapply it where needed and it never gets cakey.”

Cover All The Angles

If your amazing hairstyle and accessories can only be seen from the back, you won’t get the full impact, says Camilla. “A lot of photos will be face-on, so perhaps style your hair off-centre, or bring that lovely vintage comb to the side.”

Camilla Collins

Hair styled by Camilla Collins

Know Your Limits

“Because so many guests have digital cameras, letting them take too many photos can cause smile fatigue as you’re holding poses for other people as well as your professional photographer,” warns Alex.

Browse our bridal beauty section to be further inspired.


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