Morgan Davies

13 5.0
13 Reviews
31 Sun Street Hitchin Hertfordshire SG5 1AH

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About Morgan Davies

Founded over 27 years ago, our lxurious award-winning boutiques in Hertfordshire and Islington provide a professional and dedicated service to all our brides.  In both boutiques our welcoming consultants delight in making you feel inspired and excited to choose your wedding dress at Morgan Davies.  We know that every bride is different and because we recognise your individuality and personal style, using our expertise and knowledge, we will guide you towards your perfect dress.

In both our stylish Hertfordshire and London bridal boutiques, we have created private and welcoming spaces for our brides to be and their guests.  You will be surrounded by bridal inspiration, with gowns from the premier British, European and American designers, and perfect accessories to complete your wedding day look.

Professional Accreditations

Morgan Davies Stocks the Following Wedding Designers

Allure Bridals
Maggie Sottero
Rosa Clara


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  • "A brilliant experience"
    Jess on 2 October 2017

    I had a brilliant experience at Morgan Davies. Staff were very welcoming from the beginning. Asked me what it was i thought i wanted and then gave me a chance to look round the shop and choose a selection of dresses that i liked. A staff member then helped me try all of these dresses on to see what i liked and what i didnt. Following this she picked out some dresses she thought i would like and would suit me, and the 2nd dress i tried on was the one! One thing i really like about the experience on the first day was how included my mum was made to feel. The member of staff spent as much time talking to her as she did to me, which was lovely. My second visit to try it on again and put down the deposit was just as good. Friendly and helpful staff again and a smooth appointment when being measured and processing my payment. I was kept in touch the whole way along and was able to pay my dress of in instalments seamlessly online. When i went back for my fitting, the staff again were lovely, helping me get dressed, get my shoes on, letting me try different veils on and even giving advice on what jewellery suited best etc. When i picked my dress and veil up, they were ready and waiting for me and the staff member gave me lots of advice for looking after it. I really enjoyed my experience at Morgan Davies and never felt pushed into buying anything like i did in other shops. I would highly recommend you for friends and family.

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Total Reviews: 13
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Frequently Asked Questions

When should I start looking for my wedding dress?

Start thinking of choosing your dress about 8 months to a year before the wedding if you can. Any sooner and you could find that you miss out on the new collections. As so many other aspects of your wedding can evolve from your choice of dress (accessories, bridesmaids, flowers, grooms outfit, maybe even the cake and decoration of your reception venue) it's a good idea to make it one of the first items that you choose.

Will I need to make an appointment?

Yes, we work on an appointment only basis so we can give you at least an hour of uninterrupted time with a knowledgeable bridal consultant.

Should I know what I want before I try on dresses?

When making your appointment on the telephone, tell the consultant as much as you can about what you want and the style of wedding you are planning. If you don't know, don't worry! Take along any pictures you find appealing but keep an open mind. Until you try on dresses it's very hard to know what will be right.

Who should I take with me to the appointment?

It's lovely to have some positive views and reassurance from a trusted friend or relative at your first appointment. However having too many opinions about what you should wear can be confusing and unhelpful. Remember the choice of dress is YOURS, so try not to bring along a crowd of supporters who may just confuse you. Also keeping your choice of dress a secret all helps with the surprise element on the day.

What if I want to lose some weight before looking for my wedding dress?

If you are planning to lose weight for your wedding, don't leave it too long before you go looking for your dress, otherwise it may not be possible to get some dresses in time. Here at Morgan Davies we have lots of tricks we can use to make the samples look good on you, whatever your dress size. Please don't be self-conscious, we are here to help you whatever your body shape.

Should I wear special underwear when going to try on dresses?

Wearing pale or nude coloured smooth underwear will always help with the look and fit of our brdal gowns. We have some bridal underwear which can help with the fit of more traditional styles and make you feel fantastic. Ask your bridal consultant for guidance with underwear, they have a wealth of knowledge that you can take advantage of.

How long will my wedding dress take to come in once it is ordered?

Delivery times can vary according to the designer and the time of year, however most dresses will take anything from 12 - 24 weeks. Some designers offer a 'Rush Service' where a dress can come in quicker if you are pressed for time. There is usually a charge for this.

What about alterations?

Here at Morgan Davies we offer a full alteration service using professional experienced seamstresses and fitters. There is a charge for this service and this will be discussed with you when you order your dress.


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Where Can I Find Morgan Davies?

31 Sun Street, Hitchin, Hertfordshire, SG5 1AH

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