Skip to main content


Located in Alton, Hampshire, Amaryllis Bridalwear is a stunning wedding boutique with incredible expertise.

Amaryllis is one of the South's leading independent wedding wear retailers. Celebrating 21 years of trading in the market town of Alton on the Hampshire/Surrey borders, they are recognised as "the little shop with the BIG reputation".

Showcasing a collection of over 100 carefully selected gowns from leading award-winning designers in a variety of sumptuous fabrics and silhouettes to create the most flattering shape. An experienced eye is always on hand to guide you throughout, whether you are searching for timeless elegance or a contemporary showstopper!

A sample rail is also available for those in a rush or simply searching for a bargain! Renowned for their one-to-one personal service in a fun and friendly, relaxed atmosphere, Amaryllis ensures every client's wedding dress search is special.

  • Woman-owned
illustration popular

Suppliers you may like

Check out other suppliers that are popular with couples right now

Frequently asked questions

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories
Other (We organise and arrange specialist cleaning and boxing of wedding dresses. Steaming service available)

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories

How far in advance should I contact you?

Appointments are required to reserve your exclusive use of the boutique.fitting. To offer the widest choice we recommend 12-18 months before your wedding date

Do you have an outlet section?


Do you have an outlet section?


Do I need to make an appointment?


What is the style of your designs?


What kind of accessories do you offer?

Headdresses, hats and hair accessories
Other (Hair Accessories, Tiaras, Hair Vines, Hair CombsGarters, Heel Stoppers)

How do you work?

By appointment only for Bridal consultations to reserve your time in our fitting rooms and avoid disappointment. Brides are welcome to bring a maximum of 3 guests to their consultations

Operating hours:

By Appointment: MONDAY 10am - 4pm WEDNESDAY 10am-4pm THURSDAY10am - 4pm FRIDAY 10am - 4pm SATURDAY 9.30am - 5pm SELECTED AFTER 4 APPOINTMENTS ON REQUEST CLOSED - Tuesday, Sunday & Bank Holidays

What are the forms of payment?

Bank Transfer, Debit or Credit Cards


Wedding Dresses:

Justin Alexander, Lillian West, Sincerity Bridal

Wedding Cufflinks and Watches:

Rainbow Club

Wedding Shoes:

Rainbow Club

illustration question

Do you have any questions?

Request pricing

Reviews for Amaryllis Bridalwear

5.0 out of 5 rating
5.0 out of 5 rating
2 reviews
100% recommend it
  • Quality of the service
    5 out of 5 rating
  • Response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value for money
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
Charley P. Sent on 15/12/2023
5 out of 5 rating

Felt like a true princess!

Ruth is just incredible. Amaryllis was the fourth bridal shop I’d been to when on the hunt for my wedding dress, and I knew from the moment I tried on the first dress that I’d found the one. Ruth is personable, honest, helpful, full of advice, and just makes the whole experience so amazing from the second you walk in. She put me in touch with a recommended seamstress for my alterations, who was equally as amazing, and then they arranged between them to move my dress back to Amaryllis to have it steamed 2 days before my wedding! Along with the beautiful veil which I also got from Ruth too. Even the aftercare so far has just been fantastic with Ruth arranging for my dress to be professionally cleaned. I just can’t recommend Amaryllis and Ruth enough - I’m genuinely sad that our time together is over! Thank you so much for helping me find my DREAM dress and for making the whole experience one that I’ll remember so fondly forever.
Briony Sent on 30/09/2021
5 out of 5 rating

This bridal boutique is fantastic

Ruth is absolutely lovely and has outstanding knowledge and expertise! I had such a wonderful experience trying on dresses and finding the perfect one. Ruth guided me with such skill, helping me to decide what I wanted. She could recognise instantly the moment I knew I had found THE dress. I can highly recommend Amaryllis to anybody looking for a wedding dress.
illustration stars

Did the reviews win you over?

Send a message



5 Turk Street GU34 1AG Alton (Hampshire)

Other suppliers in Hampshire for your wedding

Wedding Suppliers