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About

Jo Freeman is one of London’s leading Makeup Artists specialising in Bridal , Editorial , Advertising and TV / Film work.

Jo’s speciality is healthy , glowing skin (or matte if you prefer ) and and enhancing your features not masking them , making you look and feel your most beautiful and confident on your Wedding Day by making you look like yourself but even better .

Jo uses a variety of high end products in her kit from brands including Laura Mercier , Bobbi Brown , Chanel , MAC & Burberry Beauty .

Jo is also a top UK Beauty Blogger and is a wealth of knowledge on skincare and beauty treatments and will be on her with all her top skincare tips in the run up to your big day .

Jo has many wonderful reviews on testimonials from her clients on her beautiful work and her warm , friendly and professional personality too.

Contact Jo to get that “Glow Girl” glow

  • Woman-owned
illustration popular

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5.0 out of 5 rating
35 reviews
  • Quality of the service
    5 out of 5 rating
  • Response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value for money
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
100% Recommended by couples
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Lucy Sent on 22/07/2018
5 out of 5 rating

Everyone needs Jo on their wedding day!

From the moment I met Jo, I knew I’d choose her as my wedding day make-up artist. She was so easy to get on with and knew exactly how I wanted my make-up to look, even before I did! I didn’t want to look too “made up”, just natural and radiant, but the best I’ve ever looked... and Jo achieved that. Jo did my make up, as well as my 4 bridesmaids, my sister and my mum but not once did she get flustered. Everyone looked a million dollars! Our wedding day was extremely hot but even by the end of the day, no one looked shiny and no one’s make up had moved an inch. I’ll never know how she achieved that. I would 100% book Jo again if I ever need my make up doing and suggest everyone else does the same!
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Lizzie Sent on 02/11/2017
5 out of 5 rating

Jo is absolutely brilliant!

Jo did my make up, 5 bridesmaids and my mother, and she was absolutely AMAZING.

Her approach is absolutely tailor-made, doing different looks for each person depending on their style, skin colour and type and preferences.

She took her time listening to each person and creating the ideal look.

Her makeup (as per my request) made us all look really beautiful but not "made up" - we all had so many compliments.

She was calm and easygoing, and a really lovely person. Jo was also available by email in the run-up to the wedding for any queries or tips, which I appreciated so much.

I'd recommend her to anyone! Thank you Jo!
Sent on 29/05/2017
5 out of 5 rating

Exceptional

Jo is friendly, precise and an amazing artist. From the moment I made contact with her she was helpful and flexible with organising the trial. Before the day she also recommend products and was on hand for other beauty related questions. On the day she did mine and my bridesmaids makeup. We were all really pleased and the girls looked STUNNING!!
I cannot recommend Jo enough, she really helped towards making the day as special as it was.
Thank you,
A x
L
Lottie Sent on 06/01/2016
5 out of 5 rating

Perfect!

I'd heard some horror stories of brides turning up for make up trails and things going wrong on the day - but this would never happen with Jo! She really took time to listen to what I wanted, understood and gave me my perfect look. She's super professional and reliable, and will give you loads of good pointers and tips. I just cannot recommend her highly enough! A lovely lady.
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Anne Sent on 03/12/2014
5 out of 5 rating

Miracle worker!!!

I very rarely review anything online, but after Jo did such an amazing job I felt I had to sing this talented lady's praises! ! Jo did a make up trial for me before my wedding in Italy next year. I wanted to go out there with an idea of the look I was hoping to achieve. Jo did a fantastic job, and my make up looked flawless. I just wish I could take her in the suitcase with me!!!
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Laura Sent on 09/04/2015
5 out of 5 rating

Jo did an amazing job!

It was such a pleasure to have Jo do my makeup for my legal wedding day. She is highly professional but at the same time she put me totally at ease and made me feel very relaxed. I had a trial with her and I feel that she really got "my look" and she was happy to tweak any bits on the actual day. I would absolutely recommend her to any bride - she really did an amazing job.
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Alexia Sent on 24/10/2014
5 out of 5 rating

Jo really is incredible

I had Jo do my make up for my wedding and she really was incredible. I never write reviews but Jo is so amazing I would highly recommend her. She is so friendly and puts you straight at ease. I had so my comments about my make up I think all my friends will now be using her to do their make up.
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Annabel Sent on 14/09/2014
5 out of 5 rating

Highly Recommended

Jo did my (and my mum & sister's) wedding makeup last weekend & it was a pleasure to work with her. I have sensitive skin and don't usually wear much makeup and was worried about looking and feeling as if I was plastered in it on my wedding day, but at my trial Jo created a look that was both glamourous but still quite natural and my skin felt good, and I knew I'd found the right person. Jo is very professional - promptly answered all my emails and questions, turned up on time - and also lovely to be around as she has a calming, serene vibe about her, which is just what you need on your wedding day! All 3 of us were very pleased with the results, and I would highly recommend you use Jo!
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Lucy Sent on 29/09/2014
5 out of 5 rating

Amazing

I had the pleasure of having Jo do the makeup for my wedding day.
She done myself, my bridesmaid and my Mum and we were all over the moon with the results, her amazing make-up skills are only part of what makes her a great make-up artist- she made me feel relaxed and calm and we chatted like we had known each other for ages. She also helped me out with several beauty tips before the wedding and was always on hand whenever I text/emailed her with questions.
I chose to have Jo stay for the day so she could do an evening look on my eyes, this made me feel fresh and ready for the night!
I would not hesitate to recommend Jo to any future brides.
M
Michelle Sent on 16/09/2014
5 out of 5 rating

Made me feel like a star for the day :)

I found Jo on Hitched whilst browsing for local make up artists, wondering if I should try and do my own makeup (which I hate doing) or for this special occasion, invest in getting some help with it! I had a trial with Jo who patiently took me from a busy young mum who has never really learnt to apply make up to a glamorous magazine style version of myself. I was amazed and I signed up with her right away! I treated all my bridesmaids to make up with Jo for the wedding day - a fantastic gift, they were all so pleased with the results and looked stunning. We all got to have our own choice of make up, Jo made sure we were all looking perfect on the day and we all felt so beautiful and confident on our arrival at the wedding. Having my make up done made my day so much better and Jo was the perfect choice - THANK YOU!!! :) - Michelle
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Cindy Sent on 26/08/2014
5 out of 5 rating

Couldn't have asked for better

Jo was professional and handled my bridesmaids and my (Bride) requests as expected from a professional.
She knew exactly what would suit each one of our skin tones (Asian as well as Caucasian) and created very natural and unique looks for all of us. I would recommend Jo for her expertise and professionalism to all!
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Gemma Sent on 15/09/2014
5 out of 5 rating

Amazing Wedding Make up!

Jo recently did mine and my bridesmaids make up for my wedding in July and words cannot express how happy i was with her work. The whole process from the trial to my make up on the day was easy and Jo was always available on email if i had any questions before the big day. My make up was absolutely flawless and natural, exactly what i wanted and myself and my bridesmaids received compliments all day on it. Thank you so much Jo,i'm SO glad i found you!!!!! x
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Zey Sent on 13/09/2014
5 out of 5 rating

Fantastic-Highly Recommended

Jo was fantastic right from the first point of contact. Very professional throughout all the communication we had. I knew straight away that Jo was the make up artist for me. And after the trial I was certain I had made a great choice. She truly listened to what I wanted.
On the day Jo transformed me and my bridal party and we all had such different styles of make up to suit and all looked fab. Jo never rushed anyone and made the morning very calm. Everyones make up lasted right up to the last dance. If you are looking for a professional artist that will listen and take time for you then Jo is that lady. I thank you so much Jo x
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Helen Sent on 09/07/2014
5 out of 5 rating

Gorgeous!

Jo did the make-up for myself and my sister at my wedding in April - I am so pleased I found her! I had a mini crisis before the wedding as I had a trial with another make-up artist and it wasn't good..! I found Jo via hitched.co.uk and she really saved the day. Jo was such a pleasure to deal with from the outset, was really focused on understanding the style / look I wanted, and the result in the day itself was gorgeous. Jo also did my little sister's make-up (my bridesmaid) and she looked stunning. I would highly recommend Jo for your special day.
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Rebecca Sent on 19/04/2012
5 out of 5 rating

Above and beyond the call of duty

Jo was an absolute superstar on the day of my wedding. She wasn't just a make-up artist, she was a fantastically calming presence as the nerves started and she even took over with helping me get in to my dress as my mum had to leave early (and my dad didn't have a clue!). I would definitely recommend Jo if you don't have lots of make-up knowledge and are generally and aren't used to wearing much make-up then she is defintely the lady for you.
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