Jules was working in the US during much of her wedding planning, and was struggling to find the time to visit bridal stores and try on dresses. Her big sister suggested she try BHS for a reasonably priced dress that could withstand the inevitable grass stains from an outdoors, festival style wedding.
Martin discovered the perfect wedding dress in BHS for Jules, which reminded them of the iconic bridesmaid dress Pippa Middleton wore at Kate Middleton’s wedding to Prince William. Continuing with the Pippa theme, Jules also arranged for her hair to be styled in a similar fashion to the world’s most famous bridesmaid.
Jules teamed her dress with BHS bridal shoes, swapping them for bridal-white Nike trainers for the outdoor activities. She also stayed traditional with a sixpence in her shoe, a blue ribbon in her dress, her old engagement ring and new diamond earrings from her parents.