A wedding venue coordinator training workshop by hitched.co.uk

Selling Through Customer Service

The role of the Wedding Venue Coordinator is key to the success of your venue. From the minute the initial enquiry is received, to the careful planning of the event, right through to delivering on the big day; it is a demanding and exciting job, but it doesn't come without its challenges and pitfalls.

In today's current economic climate, every sale is essential. Today more than ever, the soft approach of letting the customer do the work is not effective, and the hard sell approach has never been the way to handle valued customers.

We believe that selling through quality customer service is what makes you stand out from the crowd.

Did you know - Most lost sales are not necessarily caused by the product or price; many go to other venues due to poor service making the customer feel undervalued.

As the UK's leading wedding website, www.hitched.co.uk has been working directly within the wedding market for more than 14 years and is proud of the expertise the team has built in this vibrant industry. Using this experience and in cooperation with venues and customers, we have developed a training package for people who handle venue wedding planning and coordinating.

About the training

We will train your team to close the sale through quality customer service and to recognise the importance of gaining commitment from a prospect, before your competitor does.

The training has been designed to help Wedding Venue Coordinators to think about the important position they play in the business and to recognise their key role in what will be for many people the most important day of their lives.

We have planned the day to address some of the challenges Wedding Venue Coordinators are exposed to and to help them identify key skills and competencies required for today's successful Wedding Venue Coordinator.

The learning is fun and interactive and looks at Selling Through Customer Service incorporating the need to Understand Your Product & Market whilst Building & Managing Relationships.

What you'll learn

• Demonstrate an understanding of their contribution as a wedding venue coordinator to the wedding couple and the business
• Recognise the importance of maximising all potential sales
• Identify trends in the market place and what impact this has on the wedding coordinator role
• Identify some key challenges and how to overcome them:
  • customer concerns and objections
  • recognising & interacting different buying styles
• Recognise the importance of effective communications when dealing with customers
• Demonstrate an understanding of the importance of following up on leads and lost sales
• Recognising the importance of closing a sale, how to use different techniques to close and when best to use them

• Grow and establish the wedding venue coordinator role within the business
• Grow confidence in problem solving and selling skills
• Recognition from manager/venue for skills acquired and used
• Ability to recognise and act on sales opportunities
• Personal development

• Venue can advertise that they have staff trained by hitched.co.uk
• Potential to utilise venue further - more wedding bookings = guest rooms, bar usage, catering ...
• Staff are trained to maximise sales opportunities whilst delivering excellent customer service