Am I the only one suspicious that the OP was advertising their own company there? 
A little biased as I work for one of the Uk's leading veil manufacturers, but I wanted to defend the price of veils in bridal shops. Obviously some bridal shops mark up their veils more than others, as also some do deals when buying other items from them. However, to say that brides are being ripped off is a little extreme in my view. Our veils are all handmade in the UK to order for each bride - no mass production, no cheap labour from India/China etc. The quality of the materials and workmanship is very high, but we do try and keep our wholesale prices as low as possible. The majority of the veils found online are made cheaply in China and are not of very good quality at all. Also online retailers do not have all the overheads that bridal shops have and therefore can afford to sell them cheaper. (And yet so many of wonder why so many bridal shops are struggling!)
Good luck to those who have managed to pick up a good quality veil online, as most I have seen, come nowhere close to those sold in the majority of bridal shops.
Rant over!!