I started slowly moving Sawyer from follow-on milk to cows milk between 11 and 12 months, so that he was solely on cows milk come 12 months. At this point he was eating 3 meals a day plus snacks, and had a fairly varied diet.
If I'm honest next time round if my child eats as well as Sawyer did I would be inclined to start that process a little earlier, although as Margot says guidelines are to wait until 1 year.