Grooms 'may be heading to the beauty salon' before the big day

It is not just women who may be primping and preening themselves ready to make a wedding speech and walk down the aisle.

According to one expert, interest in male grooming is becoming increasingly popular and more and more men are taking time and care over their appearance.

Jason Wigglesworth, operations director at The Gentry Grooming Co, said that some of the most popular male treatments are eyebrow shaping, waxing and tidying.

He also thinks that there is more of a market for beauty products that have been formulated specifically for men.

"The next big thing, as I predicted last year, is all about the skin and tidy brows. What more could a woman ask for?" he added.

It seems as though a trip to the beauty salon could be something grooms need to include in their wedding planning.

Research conducted by Sheilas' Wheels home insurance recently found that 31 per cent of men have used their partner's beauty products or gadgets.

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