Pregnant brides on the rise

It seems Hollywood actresses such as Jessica Alba and Jennifer Garner have sparked a growing trend for expectant mums getting hitched during their pregnancy.

Figures from the Office for National Statistics show that more and more British women are choosing to tie the knot while pregnant, creating an opening in the bridal fashion market for maternity wedding dresses.

One bridal boutique owner, Tiffany London, commented in the Daily Mail: "It's really a reflection on our society: we're much more open-minded than we once were … more and more younger couples are choosing to live together before they marry these days.

"And when they do get married, it's more acceptable for the woman to wear white, even if she is pregnant."

In terms of demand for such specialised wedding fashion, she confirmed: "It's been amazing to watch our maternity bridal range take off. We've seen a steady growth in over the last few years, and it's still growing."

An estimated ten per cent of first-time brides who walked up the aisle last year were pregnant on the big day.

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